Marketing, psychology, culture and the world beneath the surface.
A little corner of the internet for the writing, features and reflections of Rachel Lyndon-Jones, a founder, writer and marketing strategist who muses about people, creativity, culture and the way we move through the world.
hello, I'm Rachel
The person behind the screen
I'm a founder, writer and marketing strategist sharing a collection of my quiet observations on creativity, culture, ambition, marketing and the beautifully complex moments that exist in between it all.
Featured In
Press & publications
Featured on The DrumThe problem with much AI-powered advertising is its meaninglessness
Audiences aren't tired of advertising. They're tired of low-value, repetitive, over-personalized noise that constantly demands something from them — and AI is turning up the volume.
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Featured on The DrumDigital marketing fatigue is real. So, what happens beyond the screen?
We're scrolling more, feeling less, and quietly switching off. A look at what brands need to do when audiences have run out of attention to give.
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Featured on Entrepreneur UKThe Journey of an Unconventional Entrepreneur
"The only limitations are those you put on yourself." — Rachel Lyndon-Jones, co-owner and director at Ouma Ltd.
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Panel interview on the unconventional founder journey
Joining BBC Bitesize for a live panel discussion on entrepreneurship, building a business on your own terms, and the realities behind the founder story.
Read articleLatest Writing
Notes and
reflections
A slower kind of writing about what it means to build a meaningful life in a world demanding more from us.
The psychological impact of living online, cultural observations, unfinished questions and reflections on business, creativity, life and the way we experience the world around us.
Some strategic. Some personal. Some written simply because they needed somewhere to exist.
Currently writing about
What's on my mind
Digital fatigue and the psychological impact of living chronically online.
How women have been aestheticised, commodified, and flattened in media.
Creating meaningful content when feeds are full of AI slop.
Why we're becoming emotionally numb to digital advertising and content overload.
The hidden cultural conditioning behind misogyny, digital objectification, and the environments that allow violence against women to be normalised.
Topics I Cover
The subjects that keep returning
Currently
On my desk,
in my ears,
on my mind.
- Reading
- Girl on Girl by Sophie Gilbert
- Listening
- Sofia Isella, Everybody supports women (on repeat)
- Obsessed
- Going plastic free, limiting blue light exposure, ACOTAR
- Ritual
- Slow mornings and creating cosy, calm environments
- Inspired
- Florence Given for challenging expectations placed on women.
Collected moments
A visual journal
Collaborate
Let's work together
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